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How DeepTiwari Helped D&S International Improve Organic Visibility Through SEO
D&S International is a B2B food export company serving international buyers with products including pomegranates, onions, cardamom, coconut and other agricultural products. Although the company had valuable products and industry expertise, its online visibility was limited, making it difficult to reach potential buyers through organic search. The goal was to strengthen the website’s presence on Google, improve rankings for relevant export-related keywords, and attract a more targeted audience through a long-term SEO strategy.
When DeepTiwari started working on the project, the focus was not simply on adding keywords to the website. We first analyzed the business, target audience, competitors and search behavior to identify opportunities that could contribute to real business growth. Based on this research, we developed a structured SEO strategy covering keyword research, content optimization, on-page SEO, internal linking, technical improvements and image SEO.
A major part of the strategy was creating and optimizing content around topics that potential buyers were actively searching for. We focused on relevant commercial and informational search queries related to food exports, international markets and specific products. This included topics such as pomegranate exports from India, cardamom exports from India to the UAE, onion exports from Nashik and coconut exports from India. Instead of creating content only for search engines, we focused on providing useful information that could help potential buyers understand products, markets and export opportunities.
Along with content and on-page optimization, we also worked on improving the website’s overall search visibility and product image optimization. Relevant images were optimized with appropriate filenames, alt text and supporting content to improve their discoverability in Google Image Search. This helped the website gain visibility not only through traditional Google search results but also through image-based searches related to its products and industry.
Over the course of approximately six months, the website showed noticeable improvements in organic visibility and keyword performance. Several targeted keywords gained improved visibility on Google, while product-related images also started appearing in Google Image Search. These improvements helped the website reach a more relevant audience searching for food export information and products. The project also created a stronger content foundation that could continue supporting organic growth beyond the initial campaign period.
The success of this project came from combining data-driven keyword research, valuable content, on-page SEO, technical optimization and image SEO rather than relying on a single SEO technique. By understanding what the target audience was searching for and creating content around those needs, we helped D&S International build stronger organic visibility and establish a more effective foundation for long-term digital growth.
At DeepTiwari, we believe that effective SEO is not just about achieving higher rankings. It is about making your business visible to the right audience at the right time and turning search visibility into meaningful business opportunities.
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